Every year, the Commerce Design Awards map the landscape of exceptional and inviting commercial spaces, serving as a practical guide for both locals and visitors in Brussels. We don’t need to dwell on how design shapes our lives—but when it comes to shops and hospitality venues, it’s fascinating to ask: what makes a commercial space truly enjoyable? Why do we return, again and again, with enthusiasm?

Commercial spaces have become daily meeting points, where ergonomic design, materials, furnishings, colors, and lighting all shape our mood, well-being, and experience. This year, the jury evaluated entries across every dimension of excellence—from originality, functionality, and usability to furniture design, layout, material choices, and color schemes.

They also considered innovative solutions, concept coherence, visual quality, and the harmony of form. Sustainability and social impact received special attention, highlighting design’s role beyond aesthetics.

Discover insights from Belgian designer Alain Gilles, head of this year’s Commerce Design Awards jury, in our exclusive interview, where he shares his reflections on the competition and the winning spaces that inspire us all.

Portrait of Alain Gilles, Photo by Mathilde Hiley

Alain Gilles official website: http://www.alaingilles.com/fr

Read the interview on the link below!