Down the Rabbit Hole’ explores the entangled relationship between creativity and commodification within a landscape increasingly shaped by algorithmic culture, affective economies, and the allure of viral culture.

We ask where are we now in the friction and feedback loop between design and desire. The exhibition aims to bring together a range of objects and media by ten contemporary Belgian artists and designers whose work in part interrogates or subverts the relationship between design and desire, creativity and the systems of consumption that sustain and/or distort it.

The exhibition invites visitors to reflect on the role of consumer and creative, as both passive and active participants in a world shaped by relentless cycles of want and production. Have we fallen down that rabbit hole, and what might it look like?