The project will take the form of a temporary pop-up store, open from September to January, conceived as a space for dialogue and experimentation around design. A carefully curated selection of iconic 20th-century design pieces, presented alongside works by Belgian and international artists, will create immersive and experimental installations that go beyond a conventional retail display. The space will be conceived as a curatorial experience in which furniture, objects, artworks and art books engage in a dialogue with one another. More than a retail space, this pop-up is envisioned as a living laboratory where design is presented as a cultural language, a constantly evolving heritage, and a source of inspiration for contemporary creation. Its aim is to raise awareness among a curious audience of the value of iconic objects while highlighting the richness of contemporary artistic practices in Belgium and beyond.