Design thinking is not about aesthetics or materials. Not only. Design thinking, in the Anglo-Saxon sense of the term, means thinking about uses and responding to them by observing, testing and improving the product, the service or the place. The design thinking method has become popular in continental Europe in recent years. Used by many developers, marketers or innovators, it is still too often unknown by designers. Brainjuice Studio proposes a masterclass to discover this methodology through different examples of use.