Brussels Design September - Intro slide 1
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From - To

19.09 27.12


Rue Lebeau 16-18, 1000 Bruxelles

AIME - Art et art de vivre


A new place that showcases "art & art-de-vivre" through the work of Belgian and European artists and designers.
The two fashion designers Annelies Bruneel and Ramona Wilmes, behind the brands Atelier Annelies Bruneel and MONA WIE, join forces to open a new ephemeral concept store in the RTT building on the Sablon in Brussels (formerly the TASCHEN shop). In the context of the current situation, they want to create a perspective for designers and artists by offering them the opportunity to present their work in an iconic place, meet potential customers and collaborate. The concept store opens its doors for the first time on Sunday 19 September, with an opening event on 23 September, and will run until the end of the year.

The concept store will feature the work of independent fashion designers and creators as well as artists. The participants have been selected on the basis of criteria such as refined design, high quality, craftsmanship, local or European production and sustainability. Besides Atelier Annelies Bruneel and MONA WIE, we find: [Erica Hinyot, Neeltje De Vries, Marinette, Geert De Taeye]. The line-up of artists and designers changes regularly ; vernissages and concerts will take place throughout the period of the concept store.
The project leaders have collaborated with Marco Rocha, a Portuguese retail architect, Libeco, Casalis and Studio Part to create a modern-warm and unique space.

“In a society that prioritises easy, fast and fun, the authentic story is lost. The art of living is to show your own story and let it be by surrounding yourself with supportive and beautiful things. In the concept store we offer time, space and connection to the story and work of each of the selected makers. ”

This concept store also supports those who have been hardest hit by the crisis by donating part of the income generated to selected NGOs, such as Nasci.

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