Belgium is Design - From Milan Design Week to Brussels Design September
In the frame of Design September, MAD will welcome within its building the exhibitions Belgitude and The New Belgians. The two exhibitions represented Belgium under the label Belgium is Design at the Milan Design Week 2017 - the most influential design week internationally.
Belgium is design unites under the same label regional institution WBDM (Wallonia Brussels Design Fashion), Flanders DC (formerly Design Vlaanderen) and MAD (Brussels Fashion and Design Platform) with the support from Brussels Invest & Export. Since 2011, the label encourages and develops international initiatives in order to promote Belgian designers and manufacturers abroad.
10 Creative Collaborations
The exhibition Belgitude - curated by Siegrid Demyttenaere - presents 10 collaborations between designers and enterprises from Belgium.
Elaborating on the 2016 approach, Belgium is Design asked 10 designers to select the companies they wished to collaborate with. The reasons for their choices are boundless: affinity, continuity or curiosity… Belgitude is about exchanging know-hows, collaborative excellence, friendly dialogues; but most of all, it is about local production, and definitely, about time.
Displayed on white surfaces of different materials by the Brussels-based architecture studio V+, each object becomes part of the Belgian landscape. Made of a variety of textures and scales, typologies and orientations, this multitude tells us about industry, art and craftsmanship; products, prototypes or one-offs; as well as about the fertile links and cross-pollinations between techniques, production technologies and, above all, human beings.
The skills of the participating designers and of their interlocutors, be it craftsmanship, high-quality labour, art or cutting-edge technical know-hows, are made visible. The story is enhanced by the work of a photographer: this year is Laetitia Bica's turn, she will interpret the essence of each collaboration in pictures that will then be featured in the exhibition and the accompanying catalogue.
Scenography: Vers plus de bien être.
Photographic Project : Laetitia Bica
atelier lachaert dhanis / Art Casting
Nicolas Bovesse / Keramis
Jean-François D'Or / Maison Vervloet
Benoît Deneufbourg / Cruso
Nathalie Dewez / Val Saint Lambert
Xavier Lust / Charles Schambourg by Nacarat
Jan & Randoald / Labt
Laend / valerie_traan
muller van severen / Emaillerie Belge
Julien Renault / Kewlox
The New Belgians
The SaloneSatellite is a platform within the Salone Internazionale Del Mobile in Milan exclusively dedicated to young designers aged under 35. A genuine springboard for many designers including Matali Crasset, Nendo Ilkka Suppanen, Xavier Lust, Front, Sebastian Herkner, Gam Fratesi and Sebastian Wrong, this space represents a destination and an objective for thousands of emerging designers. The opportunity to exhibit (following a selection made by the Cosmit committee) is already a goal in itself. The SaloneSatellite is not just a showcase of new trends, but also and above all, it aims to convey the innovative values of design
The collective stand that WBDM has organised for around twelve years is an exceptional opportunity to relate, show and interact with the professional sector from all over the world. In the name of a design culture that is truly sustainable and in accordance with a healthy and authentic design practice, this time, each of the Belgian designers selected presents a single project (and its potential variations) to relate their vision, their process and values that will influence the industry, the trend-setters and consumers of tomorrow.
Six Walloon and Brussels designers present lighting, textiles and furniture :
Romy Di Donato
Coralie Miessen - prix Young & Mad 2016
PaulinePlusLuis - prix Mad Surprize 2015
Laurent Verly : prix Banca Intesa AWARD – SaloneSatellite 2017