The Italian Cultural Institute in Brussels, the Campari Group and Galleria Campari present the exhibition Red in Italy. The Colours of Red in the Italian Design. This project, which is already on view in the Galleria Campari, is a 360-degree exploration of everything to do with the colour red through a series of iconic Made in Italy design objects.
The exhibition wants to stimulate a cultural exchange. Colours are part of a nation’s culture: they influence our customs and way of life, they affect the way people behave and are reflected in our surroundings, language and collective imagination. The iconic red Campari provides the starting point for a reflection on all those different ‘reds’ that have characterised the civilisations of the world. The rich, surprising history of this colour reveals to us, by mixing art, design, culture and sociology, how our mentality has changed over the years.
The exhibition project is structured around five thematic sections, providing the visitor with a way of interpreting the exhibition that involves all the senses.
This exhibition confirms the important role of the Campari Group and Italian companies in the world of design by placing the accent on the characteristic elements of Made in Italy products, such as their strong ties with tradition, their cultural heritage and their highly practical nature.