During Design September Dyson is adding a touch of design to the high end design corner at Smets. The fans designed by James Dyson will be integrated into the showroom for visitors to experience them first hand. The Dyson design philosophy is about tackling frustrations. James Dyson: “Like everyone we get frustrated by things that don’t work properly. As design engineers we do something about it.”

The design of a fan had remained unchanged for over 125 years. Dyson designed a bladeless fan that generates smooth powerful airflow.

What started with one man and one idea had evolved to a global technology company with over 3000 patents for 500 inventions. Today a team of 1700 engineers is working on the latest Dyson technologies. Find out more on Dyson Design at the lecture by Dyson engineer Nick Schneider on September 17th in Brussels.