Gatsu Gatsu Winner
A genuine wok alley in Brussels... Japanese for eating very fast or even better grobbling your food munchily. If it’s as tasty and good as it is there’s no other way anyone wants to eat it. This fast, fifty and expressive action can be seen in the shape on movement of our logo, which is also inspired by old style Japanese brush calligraphy. For Gatsu Gatsu we took our inspiration from the crazy, sometimes undefined and overwhelming experiences westerners are so often faced with when getting purposely lost in asian countries. The overload of smells and sounds, styles, signage and a whole cluster of things that are often as contradictory and strange as they are amazing We were blessed with a very narrow, deep and high location, which was the perfect canvas for creating an inside out asian alley getaway within the centre of Brussels. A kind of doorway into another culture. This coincidence also carved out the way for not only our interior experience but also our identity which took reference from the weird and crazy visuals in Asia, as well as the contradictions and overload of information, even some tongue in cheek humor when it comes to sound in language. We did however curate our wild inspiration by applying it all to a strict canvas of samurai red and traditional asiatic blue. This has allowed us to be playful in a sensible way on practically any form of branded collateral that came our way in design the identity but also how our interior and identity became one of the same. The visual collision of signage and food advertising in these asian alleys was our inspiration and guidance and comfortably resonates within the full branding approach so chop chop and go on over to Brussels newest wokspot and live the emergence for yourself.